Interventions targeted at individual smokers are only part of the much broader spectrum of strategies to reduce the prevalence of smoking. This article summarises the population strategies that can make substantial contributions to smoking cessation and help to prevent people from taking up smoking. Ten important initiatives are used or have been proposed for reducing tobacco use at population level. Nine initiatives are discussed here; the tenth (the use of proved treatments) is covered in previous articles in this series.
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ABC of smoking cessation